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20+years of buildingmedia value

  • One partner by your side
  • One goal
  • One media ecosystem

Bringing brands closer to their customers.

Our 4H culture

  • Learning

    Adopting the world's latest advertising technology

  • Understanding

    Deep knowledge of the domestic and international advertising markets

  • Harmony

    A supportive workplace where we grow together

  • Balance

    Balancing the interests of clients and company

From an advertising network
To a media ecosystem

Mission

Our clients' success is what drives Toan Cau to keep improving our capabilities and service quality. We deliver outdoor advertising solutions that combine location, scale, imagery and reach, so brand messages stand out in the rhythm of everyday life.

For Toan Cau, every installation is more than an advertising product: it is media value built on serious investment, strong delivery and a commitment to standing alongside our clients.

Strategic goals

Toan Cau focuses on growing its network of large-format billboards along key transport routes, city gateways and high-potential areas, steadily expanding its scale and its portfolio of strategic media locations.

Alongside network growth, Toan Cau keeps standardizing its entire operation, from surveying, planning, design and construction to operation and sales, building its competitiveness on quality, schedule and return on investment.

On that foundation, the company is stepping up its use of AI, data and digital technology to find, evaluate, manage and monetize locations, gradually moving OOH from a traditional model to a smart, flexible media system that connects across platforms.

Vision

Toan Cau aims to build a multi-platform OOH media ecosystem with broad scale, deep connections and the ability to adapt as the market shifts.

From major arterial roads and strategic gateways to city centers, Toan Cau is building a valuable outdoor media network while connecting physical spaces with the digital world to extend reach and make every campaign more effective.

The value we deliver

More effectiveMore consistentMore cost-efficientMore in control

  1. Maximized reach

    Expand your brand's presence through a multi-touchpoint OOH network, combined with AI and data analytics to choose the best locations for each context and campaign goal.

  2. One campaign, many touchpoints

    A seamless brand journey from physical spaces to digital, combining OOH, LED, digital media and creative content to boost awareness and engagement across platforms.

  3. One point of contact for the whole journey

    We work with you from direction and planning through execution and performance measurement. One point of contact and one unified process keep management efficient and every stage under your control.

  4. Optimized investment

    We bring together media resources and solutions to optimize cost, time and results, all toward one goal: stronger brand performance.

What our clients say

Flawless service, guaranteed satisfaction

  • Hoa Phat freezer billboard beside an industrial park road
    Hoa Phat
    Hoa Phat representative
    We value Toan Cau's ability to deliver outdoor advertising solutions. Location selection and execution are guided by our communication goals, helping strengthen our brand's presence in the market.
  • HDBank billboard beside an expressway
    HDBank
    HDBank representative
    Toan Cau offers a wide range of advertising options, giving us a stronger basis for choosing locations that fit our communication strategy. Clear communication throughout the process is a key reason the work runs smoothly.
  • 4 Oranges
    4 Oranges representative
    For brand campaigns, choosing the right location and ensuring the right visual presence is always critical. Toan Cau's outdoor advertising solutions open up more opportunities to reach customers in our target areas.
  • Petrolimex
    Petrolimex representative
    With communication activities across many regions, consistent visuals and execution matter to us. Outdoor advertising backed by a diverse location network is an approach well worth considering to expand brand coverage.

A 20+ year journeySowing seeds – Reaching for the future

A journey of creation

1 / 6

Sowing the seeds

2003

Starting out in events, television and print, Toan Cau laid the first bricks of its media journey.

Four standards in every project

Toan Cau ADV's commitment in every outdoor advertising campaign.

  1. The right location

    Optimized touchpoints

    • Thorough surveys
    • The right routes
    • The right audience
  2. The right quality

    From production to installation

    • Proper technique
    • Proper materials
    • Proper standards
  3. Commitments kept

    Transparent at every step

    • On schedule
    • Clear reporting
    • Proper handover
  4. The right scale

    Ready to deploy nationwide

    • One location
    • Hundreds of locations
    • Many provinces